Psychological Research:
Research —systematic inquiry aimed at the discovery of new knowledge—is a central ingredient of the scientific method in psychology. It provides the key to understanding the degree to which hypotheses (and the theories behind them) are accurate. Just as we can apply different theories and hypotheses to explain the same phenomena, we can use a number of alternative methods to conduct research. As we consider the major tools that psychologists use to conduct research, keep in mind that their relevance extends beyond testing and evaluating hypotheses in psychology. All of us carry out elementary forms of research on our own. For instance, a supervisor might evaluate an employee’s performance; a physician might systematically test the effects of different doses of a drug on a patient; a salesperson might compare different persuasive strategies. Each of these situations draws on the research practices we are about to discuss..